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OH BOY!! DoubleClick entering search engine fray...NOT GOOD!

 
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TeMerc
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PostPosted: Mon May 17, 2004 5:59 pm    Post subject: OH BOY!! DoubleClick entering search engine fray...NOT GOOD! Reply with quote

Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for $58 million in cash, in a bid to profit from the fast-growing sector.

New York-based DoubleClick sells technology to manage, track and deliver Web advertisements and e-mail promotions. With the acquisition of Chicago-based Performics, it plans to offer advertisers added tools to manage marketing campaigns conducted with search engines, an industry expected to be worth up to $2.1 billion in 2004. In addition, it will provide software to analyze affiliate-marketing campaigns using Performics technology.

Complete read:
http://news.com.com/2100-1030_3-5214387.html?tag=nefd.top
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wawadave
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Joined: 25 Jan 2004
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PostPosted: Mon May 17, 2004 6:11 pm    Post subject: Reply with quote

this is lousy news indeed.
this is one to definitely stay way from and one to watch very closely!!!!!!!!!!!!!! Evil or Very Mad

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linc
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Joined: 18 Feb 2004
Last Visit: 22 Dec 2006
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PostPosted: Tue May 18, 2004 9:32 am    Post subject: Reply with quote

Now I see why this afternoon I was googling 'spyhunter' as a response to another board, I thought it rang a bell, someone said they had the bought version and was wondering why he had spyware still. Now I know why.
Sorry was going off topic there.

I didn't find it for three pages. the first two pages were for spy hunter the game. Yet my query was for the correct spelling. i.e. without the space.

How these ad people sleep at night I don't know.
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